. Professor Societal Impact Design:
Since January 2021, Wina Smeenk has been Professor of Societal Impact Design and is therefore part of the Creative Business research group
I am a researcher urban economics and transportation at Erasmus University Rotterdam. I have a wide range of interests from spatial analysis to behaviour change in transportation. I like to make a combination of a quantitative and a qualitative study. My expertise is in data & methodology in urban & transport contexts. Tourism is a part of that. In research, I try to address topics at the intersection of data & behaviour in innovative ways.
”I hope to gain more knowledge about sustainable tourism and do my bit by sharing my knowledge about data in urban context with the partners within ENSUT.”