The Urban Leisure & Tourism Lab Rotterdam is one of the six Living Labs (LLs) participating in the European project SmartCulTour. The aim of the Living Labs is to encourage networking between stakeholders in the tourism sector in order to develop best practices and innovative solutions for sustainable cultural tourism, which can also be exchanged with other European regions.
The Urban Leisure & Tourism Lab Rotterdam focuses on two Rotterdam neighbourhoods: Hoek van Holland and Bospolder-Tussendijken. The LL’s goal is to (further) develop cultural tourism in these two districts in order to contribute to their sustainable development as a whole. During the project, several meetings were held with stakeholders from both areas to discuss various tools to further stimulate cultural tourism. One of the sessions focused on the SmartCulTour Serious Game, which enabled participants to understand what kind of influence possible interventions would have on other actors. Stakeholders and researchers then worked with these possible interventions during the ideation washing machine & roadmapping session. The goal of this session was to come up with a creative mix of interventions that could be implemented in the future, along with a realistic planning to actually carry them out.
Currently, based on this last session, researchers from both neighbourhoods are writing a report that can be presented to the municipality of Rotterdam and other stakeholders involved in the development of the concerned areas. It is expected that these reports, including recommended interventions, will be able to guide and uphold the sustainable development of both neighbourhoods. A major advantage here is the fact that the interventions were designed through a bottom-up approach, and that there is a clear planning that can be adhered to. In addition, the reports identify all stakeholders that could possibly help realise the interventions. Finally, whom should take ownership of each intervention is mentioned. This ensures that, with the help of funding, concrete steps can be taken for the benefit of targeted neighbourhoods.