. Associate professor:
Roos Gerritsma is associate professor at the Urban Leisure & Tourism Lab Amsterdam, an initiative of Inholland University of Applied Sciences.
Dr. Ko Koens has been the professor of the New Urban Tourism research group at Inholland University of Applied Sciences since February 2020. Cities are experiencing increasing pressure from urbanisation and fast-growing urban tourism. How can we find a new balance between visitors and residents, in such a way that tourism and the social transformation of city neighbourhoods can go hand in hand? Koens aims to find good examples of projects that have been carried out in other countries and analyse them, and to test new local initiatives in Inholland’s living labs. With the Expertise Network Sustainable Urban Tourism, he hopes to work together at various levels of scale to provide solutions in the field of sustainable urban tourism.